From Home to Hair: The Story Behind Bouclé & Co.'s Handmade Chouchous

From Home to Hair: The Story Behind Bouclé & Co.'s Handmade Chouchous

Meet Suzy, the talented mom and founder of Bouclé & Co., whose journey into the world of handmade chouchous and scrunchies began in an unexpected but inspiring way.

The Beginnings: A Creative Outlet During COVID-19

During the challenging times of the COVID-19 pandemic, Suzy, like many of us, found herself seeking a productive outlet to navigate the new normal. With her hands full caring for two young daughters, three-year-old Nada and one-year-old Isabelle, Suzy decided to embark on a creative journey. She taught herself to sew, starting with little dresses for her girls, perfect for special occasions like Easter and Christmas.

From Dresses to Chouchous

The joy of creating these beautiful dresses sparked a new idea. Suzy wanted to add a personal touch to her own accessories. This is how she began making her own scrunchies, or as the French charmingly call them, "chouchous." Each piece was a labour of love, crafted carefully by hand in the warmth of her own home.

The Birth of Bouclé & Co.

What started as a personal project soon grew into something much bigger. As Suzy continued to sew, she found herself collecting unique fabrics during family travels, each piece with its own story and charm. Silks from Japan as well as fabrics from Lisbon, Paris, and the US. The desire to share these handmade treasures with others led to the creation of Bouclé & Co.

At Bouclé & Co., every chouchou is more than just a hair accessory—it's a piece of Suzy's journey, a token of her creativity, and a symbol of the love and dedication she pours into her craft. Each scrunchie is handmade, reflecting the care and precision that goes into every stitch.

Why Bouclé & Co. Stands Out

While other brands like Kitsch and Slip scrunchies offer popular options, Bouclé & Co. brings something truly unique to the table. Here’s why our handmade chouchous are a cut above the rest:

  • Handmade with Love: Unlike mass-produced scrunchies, each of our chouchous is lovingly handmade at home, ensuring superior quality and attention to detail.
  • Sustainable and Ethical: We prioritize sustainability by sourcing our materials responsibly and employing humane practices in our production process.
  • Unique Fabrics: Our fabrics are handpicked during family travels, making each chouchou one-of-a-kind with its own story.
  • Personal Touch: Our journey started from a place of personal creativity and passion, and this personal touch is evident in every piece we create.

Join the Bouclé & Co. Family

We invite you to explore our collection of handmade chouchous and find the perfect piece that speaks to you. Whether it's for a special occasion or everyday wear, our scrunchies are designed to add a touch of elegance and personality to your style.

Thank you for being a part of our journey. Together, we can celebrate the beauty of handmade creations, one chouchou at a time.

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